Y3
Y3 I collaborated with famed Japanese fashion designer Yohji Yamamoto’s Y-3 on the wardrobe for experimental video ICON, which was exhibited at The Studio Museum in Harlem.
ABSOLUT
ABSOLUT Partnered with Absolut Vodka to realize a unique nightlife fantasy featuring custom cocktails and a Vogue competition.
KING OF ARMS FLOAT
KING OF ARMS FLOAT Customized a Lamborghini Mercialogo for mass a processional performance held in New Orleans, LA as part of my King of Arms Exhibition at the New Orleans Museum of Art. The King of Arms Float has been featured in DUBB Magazine’s Auto Tour and New York’s Annual Auto Show at Jacob Javits …
W MAGAZINE
W MAGAZINE I collaborated with W MAGAZINE to produce a collage using jewelry from some of the magazines top advertisers including Tiffany, Dior, Van Cleef & Arpels, and Cartier, creating a new work that blends contemporary art, jewelry, and fashion. for the release of the magazine Newsome hosted a party with performances by A$AP Mob …
ATLANTIC RECORD
Atlantic Record Atlantic Records, the pioneering music label behind musicians like Aretha Franklin and Ray Charles, commissioned Rashaad Newsome Studio to produce a collage for the 2010 Grammy Awards.
MTV
MTV For MTV’s Artbreak Newsome produced an experimental video piece, Swag the Mixtape Volume 2. The series was curated by MoMA PS1 and Creative Times, and aired on MTV networks to bring contemporary video art to a global audience.
7UP
7UP Produced creative content for the brand’s social marketing campaign.
Concept design of Saint Heron Album release experience
Concept design of Saint Heron Album release experience For the release of Saint Heron album Newsome produced a trunk sale using the King of Arms Float, a customized Lamborghini, that traveled from the Studio Museum in Harlem, to Opening Ceremony in SoHo, and ended with a party/ exhibition at MoCADA in Brooklyn with DJ set …
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SAINT HERON & PROSPECT NEW ORLEANS
SAINT HERON & PROSPECT NEW ORLEANS Rashaad Newsome Studio created a custom New Orleans Bounce Buss for the opening of Prospect 3, a citywide triennial of contemporary art. The buss was hosted by bounce legend Katy Red and transported guests to a dinner hosted by Saint Heron that included a five-course dinner and live performances …
Saint Heron
Saint Heron Provided art direction using Newsome’s signature collage aesthetic and designed the cover and 1st single for Saint Heron, the debut album of Solange Knowles’ record label Saint Records.