ATLANTIC RECORD
Atlantic Record Atlantic Records, the pioneering music label behind musicians like Aretha Franklin and Ray Charles, commissioned Rashaad Newsome Studio to produce a collage for the 2010 Grammy Awards.
MTV
MTV For MTV’s Artbreak Newsome produced an experimental video piece, Swag the Mixtape Volume 2. The series was curated by MoMA PS1 and Creative Times, and aired on MTV networks to bring contemporary video art to a global audience.
7UP
7UP Produced creative content for the brand’s social marketing campaign.
Concept design of Saint Heron Album release experience
Concept design of Saint Heron Album release experience For the release of Saint Heron album Newsome produced a trunk sale using the King of Arms Float, a customized Lamborghini, that traveled from the Studio Museum in Harlem, to Opening Ceremony in SoHo, and ended with a party/ exhibition at MoCADA in Brooklyn with DJ set …
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SAINT HERON & PROSPECT NEW ORLEANS
SAINT HERON & PROSPECT NEW ORLEANS Rashaad Newsome Studio created a custom New Orleans Bounce Buss for the opening of Prospect 3, a citywide triennial of contemporary art. The buss was hosted by bounce legend Katy Red and transported guests to a dinner hosted by Saint Heron that included a five-course dinner and live performances …
Saint Heron
Saint Heron Provided art direction using Newsome’s signature collage aesthetic and designed the cover and 1st single for Saint Heron, the debut album of Solange Knowles’ record label Saint Records.
Jonathan Adler Flagship Store
Jonathan Adler Flagship Store Opening Event For the opening of acclaimed NYC designer Jonathan Adler’s flagship SoHo boutique Rashaad Newsome Studio produced a unique experience that included the King of Arms Float, an installation of his collage work in conversation with Jonathan’s design objects, and musical entertainment.
EMPIRE
EMPIRE For season 3 of Empire we worked with the set designer of the show to outfit the sets with seminal Newsome works.