For PULSE Contemporary Art Fair 2016, Rashaad Newsome Studio premiered a short film for ORS Olive Oil, called Shade Screen Tests, an intimate incarnation of his prolific performance series Shade Compositions. The film was the launch of the ORS Olive Oil social media campaign #NoStereotypes, designed to empower all gender identities of color to embrace …
Snapchat As a means of extending the conversation of agency explored within my solo exhibition ‘To Be Real,’ I collaborated with Snap Inc. I created custom augmented reality Lenses through Lens Studio, Snap’s AR creation tool. Visitors of the show were invited to use the Snapchat app to reveal hidden digital layers of several static …
PENNANT For Miami Art Basel collaborated with Korean footwear design label Pennant on the “Kings Sandal,” a custom designed, interchangeable sandal.
DKNY For the 2014 edition of Shades Compositions in Graz, Austria at the Steirecherherbst Festive Newsome worked with design house DKNY to create a classic yet contemporary wardrobe for the performance.
HBA Contemporary New York fashion label Hood By Air (HBA) creative director Shayne Oliver worked with me on experimental video Untitled, which premiered at the Whitney Biennale 2010.
ALEXANDER WANG Collaborated with contemporary fashion label Alexander Wang for the San Francisco edition of Shades Composition presented at the SFMOMA.
Y3 I collaborated with famed Japanese fashion designer Yohji Yamamoto’s Y-3 on the wardrobe for experimental video ICON, which was exhibited at The Studio Museum in Harlem.
ABSOLUT Partnered with Absolut Vodka to realize a unique nightlife fantasy featuring custom cocktails and a Vogue competition.
KING OF ARMS FLOAT Customized a Lamborghini Mercialogo for mass a processional performance held in New Orleans, LA as part of my King of Arms Exhibition at the New Orleans Museum of Art. The King of Arms Float has been featured in DUBB Magazine’s Auto Tour and New York’s Annual Auto Show at Jacob Javits …
W MAGAZINE I collaborated with W MAGAZINE to produce a collage using jewelry from some of the magazines top advertisers including Tiffany, Dior, Van Cleef & Arpels, and Cartier, creating a new work that blends contemporary art, jewelry, and fashion. for the release of the magazine Newsome hosted a party with performances by A$AP Mob …